Portuguese football icon Luís Figo has signed as the brand ambassador for LeBull Portugal, a newly launched online betting and casino platform. This partnership, announced in January this year, is aimed at strengthening LeBull’s presence in the fast-growing Portuguese online gambling market. Figo’s appointment marks an exciting chapter for both the brand and Portuguese fans who have followed his illustrious career.
Figo’s role in LeBull’s expansion
After entering the Portuguese betting scene with licenses granted by the Gaming Regulation and Inspection Services (SRIJ), LeBull has taken a significant step by partnering with one of the greatest Portuguese footballers of all time. Figo, who played for legendary clubs such as Sporting CP, Barcelona, Real Madrid, and Inter Milan, brings with him a wealth of experience, influence, and a massive fanbase.
Figo expressed his enthusiasm for the partnership: “I embrace this partnership with LeBull with great motivation! I want to help the brand gain recognition for its trust, transparency, quality of service, and for providing its customers with a great experience.”
The former Ballon d’Or winner’s involvement will undoubtedly boost LeBull’s visibility, allowing the brand to carve out a space in Portugal’s competitive betting market. It’s a move similar to his ongoing collaboration with Digitain, a B2B betting and gaming software provider. LeBull aims to leverage Figo’s influence, much like Digitain did when they launched their campaign with him at the SBC Summit in Barcelona.
Figo on Cristiano Ronaldo vs. Ronaldo Nazário
In addition to his role with LeBull, Figo’s opinions remain highly sought after in the football world. Recently, he shared his thoughts on the ongoing debate between Cristiano Ronaldo and Ronaldo Nazário. In an interview, when asked to choose between the two legends he played alongside, Figo humorously compared it to choosing between his parents, saying, “Maybe I can pick one leg off each?”
Figo’s diplomatic answer highlighted his respect for both players. Cristiano Ronaldo continues to shine in his late thirties, now continuing his career in Saudi Arabia, demonstrating his consistency and dedication. On the other hand, Ronaldo Nazário was one of the most naturally gifted strikers of his generation. For Figo, the comparison is difficult – both players have had extraordinary careers, and their unique styles make them incomparable.
The popularity of betting brands in Arab countries
The transfer of Cristiano Ronaldo to Al Nassr has definitely been a hot subject in Saudi Arabia, besides being only relevant in relation to his soccer career, right into the wider online betting market. The Arab region has seen a rise in the popularity of betting and online casino brands, thanks in part to high-profile athletes like Ronaldo. His presence has increased interest in European football among Arab fans, which, in turn, has created a demand for sports betting services.
For companies like LeBull Portugal, this represents an opportunity to expand their brand influence beyond Europe. The Arab market is emerging as a hotspot for online betting, thanks to football’s global appeal and the increasing visibility of European leagues and players like Cristiano. The excitement and engagement generated by his performances in the region boost both traditional and online betting activities, helping brands align with the passion of football fans.
LeBull’s vision and future prospects
Tiago Pereira, the General Manager of LeBull.pt, shared his excitement about the partnership: “We are very excited to welcome one of the best players ever to play Portuguese football, and it is a great honour to have Luis Figo associated with LeBull. I believe this will be the start of a successful partnership!”
LeBull plans to utilize Figo’s influence, just as Digitain did, to gain traction in the competitive market. In addition to promoting the brand’s values of trust and transparency, Figo will be a key figure in LeBull’s campaigns aimed at promoting responsible gambling – a priority for the brand as it looks to establish itself as a trusted player in the industry.
Conclusion
Luís Figo’s collaboration with LeBull is a promising development for the Portuguese betting market. It brings together one of Portugal’s most celebrated athletes and an ambitious newcomer looking to make its mark. As Figo continues to be a respected voice in football, both through his roles with LeBull and Digitain, Portuguese fans can expect engaging and memorable campaigns that bridge the worlds of football and betting. Meanwhile, the popularity of figures like Cristiano Ronaldo in the Arab world shows how football’s global reach continues to influence markets far beyond Europe.
